8 out of 10 Cats

We were excited to be invited to pitch for a refresh of this long running show.

The brief was to create new titles, graphic package and studio background whilst keeping the familiar logo. We re-imagined the stripes of the logo as a colourful city where the tower blocks became a bar chart of percentages, the images of celebrities displayed upon billboards.

As an added detail, there are 8 cats hidden within the sequence.