Pepsi Lays Plus Pavilion x Expo 2020 Dubai

“The Joy of the Game”

We were very excited to collaborate with Pepsi once again, this time to help create a virtual experience that would be a part of the Pepsi Lays Plus Pavilion at Expo 2020 Dubai.

We started with the brief of working on a personalised Lionel Messi message at the end of a roaring football stadium montage.

We also collaborated with Meduktions for the Sound Design.

Beginning.

Within the virtual pod, you stand in the tunnel, with the epic text rocketing towards you. You make your way through to the bright lights of the stadium.

End.

Finishing on the football field, You now have the opportunity to make your own personalised message through the virtual Lionel Messi.

Expo2022

The official tour of Pepsi Lays Plus Pavilion x Expo 2020 Dubai.

You can see the Messi Message booth at 14 seconds in.

Disclaimer: Footage is not our own