Pepsi & Lay’s PLUS Pavilion: EXPO DUBAI

We partnered with visionary 3D Designer Joel Beeby to merge the vibrant worlds of Pepsi and Lay’s under the powerful themes of Planet and People. Our mission was to showcase PepsiCo’s dedication to making a positive global impact while spreading joy to millions every day.

We created a unique interactive experience that brought football legend Lionel Messi directly to the fans. Inside a life-sized pod, visitors were transported to a virtual stadium filled with dazzling lights and the roar of the crowd. Using AI, Messi then appeared with a personalized message, addressing each visitor by name, and delivering the unforgettable line, "Don’t forget the snacks!"

This immersive experience highlighted PepsiCo's commitment to joy and sustainability, leaving a lasting impression on all who participated.