Save Our Squad
In this Disney+ series, David Beckham returns to East London where he played as a child to mentor a young grassroots side, struggling to survive in the league.
It was a chance to create something short and sweet, but with a powerful impact. We dive macro-vision into the fabric of the football shirt, reflecting epic-ness in the tiny detailed fibres, out to the end logo reveal.
The use of the shirt and materials rolled out to the rest of the deliverables, including the league tables, straps, locations and more.