Skint: The Truth about Britain’s Broken Economy.

It all began with the idea of a broken mug, perfectly echoing the satirical voiceover for this 4 Promo.
This simple concept sparked the vision of a quaint English scene, brought to life with a watercolour aesthetic. As we developed the idea, it evolved into a café that’s both charming and subtly sombre.
Picture a classic British cuppa being poured, but with a twist—thanks to the magic of real Lipton iced tea!

We seamlessly blended 2D, 3D, and a touch of AI, pushing the boundaries of creativity to craft this unique and engaging promo.